Meet the Dynamic Duo behind

My Mummy Australia!

Meet the award winning powerhouse duo responsible for creating the
My Mummy community. This women are being recognised around the globe and have a

mission to support 5000 mums in business this year.

Meet the Business Besties Changing the Game for Mums in Business

We get it — picking a business coach is hard.

Between the Insta “experts” who’ve never run a real business, the ones who did a one-week course and now promise to transform yours, and all the AI-written fluff flooding your feed… it’s noisy out there.

But when you look past the cookie-cutter coaches and the fancy funnels, you’ll find us — the real deal.

Two mums who’ve actually built businesses, grown wealth, and helped thousands of women do the same.


We’ve also hit rock bottom.

We’ve borrowed money, lost money, stuffed it up, started again — and kept going. We know the messy middle because we’ve lived it.

And now? We’re here to help you skip the guesswork and build your version of success with a whole lot more support
(and way less chaos).

We’re not here to throw around buzzwords. We’re here to help you build something that works — for your life, your family, and your future.

Because being a mum doesn’t mean you have to dim your ambition. You can be nurturing and driven, soft and strong, grounded in motherhood and still a powerhouse in business.

You don’t have to choose between being a present parent and a wildly successful woman.

You get to be both.

Emma - Your Money Coach & Mum Who Means Business

Emma knows numbers, strategy, and how to make your money actually work for you. With a Diploma in Finance, 19+ years in business, and a multi-7-figure company under her belt, she’s helped thousands of women step into financial clarity, confidence, and long-term wealth.

She’s built businesses, invested in property, mapped out a 10-year mortgage-free plan, and is raising three beautiful kids while showing other mums how to do the same.

What Emma’s your go-to for:

  • Finance & Wealth Creation

  • Sales Strategy & Marketing

  • Social Media & Visibility

  • Long-Term Planning

Laura – Mindset Ninja, Sales Strategist & Zero-Fluff Business Coach

Laura is the powerhouse strategist who’ll help you ditch the doubt and get things done. With 18+ years in growth, sales and leadership, she’s coached hundreds of founders and scaled multiple businesses across franchising, wholesale, and product-based industries.

She’s also a Master NLP & Hypnosis Practitioner, Breathwork Facilitator, Business Psychologist, Speaker, and Author — bringing powerful mindset tools to the table so your business success isn’t held back by fear or self-sabotage.

What Laura’s your girl for:

  • Strategy & Business Psychology

  • Sales, Franchising & Manufacturing

  • Mindset & Confidence Coaching

  • High-Impact Retreats

  • Speaking, Training, and deep transformation work

Why Choose Us

The My Mummy Core Values That Set Us Apart

Family First

Business should bend to your family, not the other way around.

We honour the messy middle, because nothing matters more than home.

Authenticity

No fluff. No fakery. No pretending.

Just real support, real strategy, and real mums doing big things.

Community Over Competition

We rise together.

This is a space where mums cheer each other on, share wins, and build side by side.

Clarity &
Confidence

Because success loves direction.

We cut through the noise so you can move with purpose and back yourself fully.

Our mission is to support mums around the world to build businesses that create more FREEDOM, more TIME, and more IMPACT, so they can live fully, lead boldly, and grow a life they actually want.

About My Mummy

Busy Mums with Dreams Become Women with Vision

My Mummy is more than just business coaching, a supportive community, or advanced training, it’s a transformative way of life.

Guided by our core philosophy:


THINK BETTER | DO BETTER | BE BETTER

We believe true success in business and happiness in life require a holistic approach:

Our programs support you in being the best version of you, show you how to scale to 7 figures and beyond and how to live a life by design.

When you commit to working with us, we commit to you 100%. From regular support calls, to 24/7 help forums, we are always there when you need us. No Mum is left behind at My Mummy.

15+

Years of Preparing Successful

Mumpreneurs

Meet Em & Laura

Meet Emma, a finance expert who has propelled her own multi-million dollar business alongside her husband. With strategic investments and a 10-year plan for mortgage freedom, Emma is eager to share her wealth-building journey with our community of ambitious mums in business.

Introducing Laura, a powerhouse in sales, marketing, strategy, and training, drawing from years of experience in senior executive roles and owning multiple businesses. Clients admire her no-nonsense approach, perfect for those seeking swift decisions and tangible results. Embrace Laura’s expertise for a high-end coaching experience tailored for business-minded mums.

Award winning Entrepreneurs

Emma Madafferi

Successful 7 Figures Business Woman and Award Winning Entrepreneur specialising in Wealth Creation and Financial Freedom.

Founder, My Mummy Australia

Laura Coyne

An Award Winning Entrepreneur and a Successful Business Coach Specialising in Growth Strategy and Expansion.

Head Coach, My Mummy Australia

Help Us Help More Mums
(And Get Paid For It!)

We’ve got a big goal of supporting 5,000 mums in business over the next 5 years.

Yep, it’s huge. And we need our tribe to make it happen.

If you’re already telling your besties how we make business feel doable for busy mums, it’s time we say thanks (with cash!).

💙 Earn 5% commission on every sign-up

💙 Automated payments straight to your bank

💙 Track your sales with your own dashboard & unique links

Some of our affiliates are pocketing 4 figures a month. Fancy joining them?

It’s easy. It’s automated. It’s a no-brainer.

Office: 202/210 Boundary Road, Braeside Victoria 3195

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