Unleash your Potential
To Earn Passive Income
Launch Your Profitable Online
Course in Just 12 Weeks
Turn your knowledge into income. Build once. Sell forever. Let us guide you step-by-step into the world of passive profits.
Ready to stop trading time for money and start building
something that pays you on repeat?
Passive Income Incubator is a 12-week course builder program designed for ambitious individuals and business owners who want to diversify their income streams and finally unlock the potential of online courses that sell themselves.
Whether you’ve got an idea or just the desire to earn passively, this program will walk you through everything, from concept to launch .
Earn Passive with My Mummy
What’s This Program About?
The Passive Income Incubator is more than just a course builder, it’s a complete launch system that helps you turn your expertise into a sustainable income stream.
Over 12 weeks, you'll design, develop, and deliver a high-value online course with guided support at every step.
From clarifying your course concept and creating content to building a converting sales funnel and executing a profitable launch, this program equips you with everything you need to generate passive income long after the course ends.
It’s for those who are ready to build once and sell forever.
15+
Years of Preparing
Successful Mumpreneurs
No more burnout. No more confusion.
Just clarity, cash flow, and consistent momentum.
What’s Included:
12-Week Online Course Builder Program
Step-by-step guidance to help you build, package, and launch a profitable course.
3 x 30-Minute 1:1 Coaching Sessions
Get tailored feedback, clarity, and expert support for your course journey.
Templates, Tools & Resources
Save hours of guesswork with plug-and-play materials designed to fast-track your progress.
Tech Support & Platform Walkthroughs
We make the "how" easy for you, even if you're not tech-savvy.
We are on a mission to help over 5000 Australian Mums grow and scale their businesses to build the life they desire without sacrificing family time and for that you need to have a Strong Grip on controlling how Money works!
Why this Bootcamp is Different?
Most programs give you information. Ignite gives you transformation.
This isn’t a passive course where you’re left to figure things out alone. It’s a hands-on, high-touch experience built for real mums navigating real businesses and real life.
You get the exact structure you’ve been missing, delivered in a way that’s simple to follow and proven to work. With weekly live coaching, practical tools, and direct access to a supportive expert, you’ll not only learn what needs to be done, you’ll actually implement it.
Plus, the sisterhood inside the mastermind is next-level. You’re not just joining a program; you’re stepping into a circle of ambitious women who are walking the same path and cheering you on every step of the way.
This is the clarity, strategy, and momentum you’ve been craving and it’s all here inside Ignite.
Emma Madafferi, Founder My Mummy
You’ll walk away with:
A fully launched online course
A sales funnel built to convert
Email sequences ready to go
A product that continues to pay you,
long after the program ends
COURSE BREAKDOWN
Here’s What You’ll Learn Week by Week:
By the end of this transformative 12-Weeks Program, you won’t just feel inspired, you’ll be equipped with real systems, real clarity, and a whole new way to run your business and life.
Week 1 – Concepts
Get clear on your course idea, pick the right equipment, and lock in your launch date.
Week 2 – Structure
Outline your course, price it for profit, and choose the right delivery tools.
Week 3 – Content Creation
Plan, film, and edit your first lesson. Upload it to Teachable or your preferred platform.
Week 4 – Sales Funnel Strategy
Start building an audience and structure your funnel for consistent leads.
Week 5 – Quiz Lead Magnet
Create an interactive quiz that engages and sells.
Week 6 – Masterclass Lead Magnet
Plan and record a high-value free masterclass to attract your ideal students.
CONTINUE..
Week-by-Week Transformation
Week 7 – Digital Download
Design a lead magnet download that offers real value and builds trust.
Week 8 – Low Ticket Offer
Develop a low-ticket offer to build income and qualify leads.
Week 9 – High-Converting Landing Page
Craft a page that turns visitors into buyers.
Week 10 – Email Nurture Sequences
Write follow-up emails that warm your audience and convert sales.
Week 11 – Pre-Launch Prep
Get everything aligned—linktree, bios, website, socials, and email sequences.
Week 12 – Launch & Beyond
Execute your launch plan, analyze results, and map out your post-launch journey.
Build Once. Sell Forever.
Let’s Launch Your Passive Income Stream.
Pricing for Sales Mastery
Choose Your Experience
Pay Weekly
Designed for Ease
AUD 105/week
Spread payment out over 16 weeks
3 x 30-minute 1:1 sessions
Claim your Spot!
Pay in Full
For those wanting to Invest Upfront
AUD 1499
12 Week Course
3 x Monthly - 30 minute 1:1 Sessions
Claim your Spot!
Book More Pay Less..
All 4 Bootcamps Bundle Offer!
Enjoy exclusive discounts on multiple bootcamp sessions.
1 X Bootcamp
2 Days Event
2 X Bootcamp
2 Days Event
3 X Bootcamp
2 Days Event
4 X Bootcamp
2 Days Event
The Ladies Behind
Meet Em & Laura
Meet Emma, a finance expert who has propelled her own multi-million dollar business alongside her husband. With strategic investments and a 10-year plan for mortgage freedom, Emma is eager to share her wealth-building journey with our community of ambitious mums in business.
Introducing Laura, a powerhouse in sales, marketing, strategy, and training, drawing from years of experience in senior executive roles and owning multiple businesses. Clients admire her no-nonsense approach, perfect for those seeking swift decisions and tangible results. Embrace Laura’s expertise for a high-end coaching experience tailored for business-minded mums.
Award winning Entrepreneurs
Take our free quiz to see how you are in your own way and what you need to do to get out of
your own way
Help Us Help More Mums
(And Get Paid For It!)
We’ve got a big goal of supporting 5,000 mums in business over the next 5 years.
Yep, it’s huge. And we need our tribe to make it happen.
If you’re already telling your besties how we make business feel doable for busy mums, it’s time we say thanks (with cash!).
💙 Earn 5% commission on every sign-up
💙 Automated payments straight to your bank
💙 Track your sales with your own dashboard & unique links
Some of our affiliates are pocketing 4 figures a month. Fancy joining them?
It’s easy. It’s automated. It’s a no-brainer.
Office: 202/210 Boundary Road, Braeside Victoria 3195
Email: [email protected]
